Connect With Africa’s Top Tourism Leaders At Essence Of Africa

Meet Leading Buyers And Sellers Transforming African Tourism

The Essence of Africa event, set to take place from December 2-4, 2024, at the Sarit Expo Centre in Nairobi, is the premier forum for forging connections in the African tourism sector. This event, endorsed by the African Travel and Tourism Association (ATTA®) and curated by On Show Solutions and Experience Africa Events, promises to be a dynamic platform where the continent’s vibrant tourism industry meets global interests.

Meet the Buyers

Essence of Africa has attracted an impressive roster of international buyers keen on expanding their portfolios with African tourism products. Key buyers include leading travel agencies, tour operators, and corporate travel managers from around the world. These buyers are pre-qualified and come with a strong interest in exploring the diverse offerings of Africa, from its breathtaking landscapes to its rich cultural heritage. Attendees will have the opportunity to engage with representatives from top-tier companies such as TUI Group, Abercrombie & Kent, and Cox & Kings, who are looking for unique and authentic African experiences to offer their clientele.

Meet the Sellers

On the seller side, Essence of Africa boasts participation from some of the most prestigious names in African tourism. These sellers include luxury safari lodges, boutique hotels, tour operators specializing in unique African experiences, and representatives from national tourism boards. Sellers such as Singita, Sanctuary Retreats, and the Kenya Tourism Board will be showcasing their exceptional products and services, aiming to establish fruitful partnerships with international buyers. With up to 36 pre-scheduled appointments available, sellers will have ample opportunities to present their offerings and build lasting business relationships.

Why Attend?

Attending Essence of Africa provides a unique opportunity to gain direct access to pre-qualified buyers and sellers who are deeply invested in the African tourism market. The event features a series of curated meetings, educational seminars, and exclusive networking events designed to maximize business potential. Moreover, familiarisation trips offered by exhibitors will allow buyers to experience firsthand the extraordinary destinations and products across Africa, enhancing their ability to match clients with unforgettable adventures.

Essence of Africa is more than just a business event; it is a gateway to discovering the soul of Africa. With its strategic blend of scheduled meetings, insightful seminars, and immersive experiences, it promises to deliver maximum value to all participants. Whether you are a buyer looking to expand your African offerings or a seller eager to showcase your products to a global audience, Essence of Africa is the event to attend.

Register now to secure your place at Africa’s premier tourism event and be part of a transformative experience that will elevate your business to new heights.