Serena Hotels And Kenya Airways Redefine Luxury Travel Across Africa


Serena Hotels And Kenya Airways Pave The Way For Sustainable Luxury

In a groundbreaking collaboration between two East African hospitality giants, Serena Hotels and Kenya Airways have joined forces to enhance the travel experiences of their esteemed loyalty program members. Unveiled on December 8th, 2023, this partnership brings together the Asante Rewards program by Kenya Airways and Serena Prestige Club, offering an array of benefits that redefine luxury, convenience, and reward for travelers across Africa.

Kenya Airways’ elite plus platinum and gold Asante Rewards members are in for a treat with the newfound privilege of lifetime platinum status membership in Serena Prestige Club. Similarly, silver elite Asante members will now bask in the glory of gold status in Serena’s prestigious loyalty program. This synergy creates a seamless bridge between two leading loyalty programs, ensuring members enjoy elevated status and exclusive benefits.

Members of both Asante Rewards and Serena Prestige Club can relish in discounted offers on food, beverage, accommodation, and flights. Kenya Airways is extending a generous 10% discount on flights booked through until May 15th, 2024. Simultaneously, Serena Hotels presents festive offers of up to 18% on accommodation until January 15th and on food and beverage until March 31st. This collaborative effort aims to make travel more accessible and enjoyable for loyal patrons.


Julius Thairu, Chief Commercial and Customer Officer at Kenya Airways, expressed the shared vision of delighting customers with complimentary offers throughout their journeys. By combining the excellence of Kenya Airways’ services with Serena Hotels’ exclusive perks, the partnership seeks to redefine convenience, luxury, and reward for cherished customers. The ultimate goal is to create seamless and exciting travel experiences across Africa.

Rosemary Mugambi, Sales and Marketing Director at Serena Hotels, highlighted the warm welcome extended to Asante Rewards members. The collaboration invites them to experience the hospitality of Serena City Hotels in Nairobi, Kampala, Dar es Salaam, Kigali, Maputo, and Goma. Exclusive discounts on Food and Beverage outlets are available for Ruby, Silver, and Gold Asante Rewards members, while Gold and Platinum members can also enjoy special accommodation offers.

Launched earlier in the year, Kenya Airways’ Asante Rewards program has quickly become a hallmark of customer appreciation. Designed with the African market in mind, the loyalty program offers tiers such as Silver, Ruby, Gold, and Platinum, each delivering unique benefits and privileges. Members earn redeemable points for various rewards, including ticket flights, seat upgrades, extra baggage allowance, priority services, and more.

Serena Hotels, a premium East African hospitality player, is dedicated to building business partnerships that enhance customer experiences. The collaboration with Kenya Airways aligns with Serena Hotels’ strategy to create connections and meet business objectives while providing unforgettable stays and exclusive privileges for loyal clients.

Beyond delivering exceptional experiences, Serena Hotels leads the industry in East African eco-awareness and eco-policy implementation. With properties strategically located across Eastern Africa and Asia, Serena Hotels not only complements its environments but also nurtures the landscapes, cultures, and communities surrounding each establishment.

Within the Serena Prestige Club, members are treated to royal experiences, distinguished recognition, and an array of special benefits designed to maximize the value of their travel and stays. Serena Hotels takes pride in offering personalized care and a warm welcome to guests, making each stay a memorable and enriching experience.

The Serena Hotels and Kenya Airways partnership is poised to redefine the travel landscape in East Africa, providing a harmonious blend of exclusive privileges, seamless travel experiences, and unforgettable stays. As the two leading players unite, the ultimate winners are the loyal clients who can now embark on journeys that transcend convenience, luxury, and reward.

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For More Information

Serena Sales Centre, Nairobi
Tel: +254202842333
Cell: +254732123333

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