Media Partner / Sponsor
With Over 5,600 Pre-Arranged Meetings In The Previous Edition, Essence Of Africa Continues To Cement Its Position As Africa’s Leading Results-Driven Tourism Trade Platform
Africa’s tourism industry is preparing for one of the most anticipated travel trade gatherings of the year as the third edition of the prestigious heads to the magical island of Zanzibar from 20th–22nd October 2026. Hosted at the breathtaking Diamonds Bijoux, this highly awaited event is set to deliver three unforgettable days of powerful networking, meaningful partnerships, and high-impact business opportunities for Africa’s tourism and hospitality industry.
Following the remarkable success of the previous edition along the Kenyan coast, Essence of Africa continues to cement its reputation as one of the continent’s most influential tourism trade platforms. The event’s move to Zanzibar signals the island’s growing international prestige as one of Africa’s most sought-after beach and cultural destinations, fueled by rising global visitor numbers and increasing worldwide recognition.
With its turquoise waters, rich Swahili culture, spice heritage, and close proximity to East Africa’s legendary safari circuits, Zanzibar offers the perfect setting for global buyers to experience how Africa’s beach escapes, wildlife adventures, and cultural encounters can seamlessly combine into unforgettable multi-destination itineraries. For both buyers and exhibitors, Essence of Africa 2026 goes far beyond a traditional trade show, it becomes a fully immersive African tourism experience.
Why Essence Of Africa 2026 Cannot Be Missed
Participants can expect:
- A premium, carefully curated platform connecting international travel buyers with Africa’s leading tourism brands and suppliers
- Exceptional opportunities to create lasting business partnerships and unlock new markets
- First-hand destination experiences showcasing why Zanzibar continues to rise as one of Africa’s hottest travel destinations
- Dynamic networking experiences designed to foster authentic business relationships
- Insightful discussions and educational sessions focused on tourism trends, innovation, and the future of African travel
The event’s previous edition delivered remarkable results, further proving its growing influence across the global tourism sector:
- 158 international buyers
- Representation from 39 countries worldwide
- 150 African tourism exhibitors
- More than 5,600 pre-arranged business meetings
These impressive figures continue to position Essence of Africa as a results-driven platform where real connections are made and measurable business growth happens.
Curated by On Show Solutions together with ATTA® Group Events, the event masterfully blends commerce with experience through:
- Pre-scheduled one-on-one business meetings
- Exclusive high-value networking functions
- Educational and thought-leadership forums
- Destination immersion activities and familiarisation experiences
Exhibitor registration officially opens on 16th February 2026, with attractive early bird offers available for early confirmations. International buyers are also encouraged to begin preparations for what promises to be one of the most impactful editions yet.
For tourism boards, hotels, lodges, destination marketers, tour operators, and travel designers looking to expand their international reach, offers the ultimate gateway to new business, stronger partnerships, and greater visibility within the global travel market.
This October, all roads lead to Zanzibar for three transformative days where Africa’s tourism future will be shaped through collaboration, innovation, and opportunity. Secure your place, mark your calendar, and get ready to experience Africa authentically, strategically, and profitably in one of the continent’s most enchanting island destinations.
About Essence of Africa:
Essence of Africa is a private sector-led initiative designed to connect international buyers with African tourism suppliers. The event features pre-scheduled meetings, networking events, educational seminars, and familiarisation trips, providing a comprehensive platform for business development and collaboration.
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