Kenya’s Leading Premium Beverage Importer Celebrates A Milestone With A World-Class Wine Showcase Uniting Global Brands And Local Enthusiasts
Nairobi recently raised its glasses high as Viva Global successfully concluded the 2025 edition of the Viva Global Wine Expo at Park Inn by Radisson. The two-day celebration, held on August 20–21, brought together over 500 guests; wine lovers, sommeliers, hospitality professionals, embassy delegates, influencers, and international partners, for an unforgettable journey through the world of wine.
This year’s Expo marked a milestone: 25 years of Viva Global shaping Kenya’s premium beverage landscape. Guests experienced wines from 20 prestigious brands across six countries, including globally acclaimed names like Moët Hennessy (France), DGB (South Africa), Viña Concha y Toro (Chile), Baron Philippe de Rothschild (France), Trivento (Argentina), Vicente Gandía (Spain), and Fratelli Martini (Italy).
More than just tastings, the Expo showcased the evolution of Kenya’s wine culture. Key insights revealed a rise in wine consumption among younger consumers, increasing demand for sweeter varieties, and a vibrant fusion of wine, food, and lifestyle in urban spaces. Guests indulged in curated sessions such as “The Rosé Affair,” exclusive WSET masterclasses, guided walk-through tastings, and luxurious cheese-and-wine pairings, perfectly crafted to cater to Kenya’s growing millennial and Gen Z wine enthusiasts.
Meera Karia, Director of Business Development at Viva Global, captured the spirit of the event:
“This year’s Expo was not just a wine tasting, it was a cultural exchange and an education platform. We created a space for discovery, networking, and celebration of wine’s evolving role in Kenya. The response from both trade and consumers was overwhelmingly positive, reflecting a bright future for wine in the region.”
As Kenya cements its place on the global wine map, Viva Global continues to lead in wine education, distribution, and cultural celebration, ensuring both sophistication and accessibility for a new generation of wine lovers.
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