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38 Guaranteed Appointments, 3 Days, Endless Opportunities. Secure Your Spot Today
Get ready for the most refreshing business event of the year, set against the golden sands and turquoise waters of Kenya’s Malindi. From 7th to 9th October 2025, the Essence of Africa experience comes alive at the stunning Diamonds Malindi Beach Resort, blending serious trade with the laid-back magic of the coast. Imagine sealing partnerships under palm trees, sharing ideas with the soundtrack of the Indian Ocean, and networking where business truly feels like pleasure.
Curated by On Show Solutions and ATTA® Events, Essence of Africa is more than a trade show, it’s a movement redefining how the world views African tourism. Malindi isn’t just a beautiful location; it’s a symbol of growth, culture, and sustainability. With its Swahili charm, boutique coastal gems, and vibrant beach life, this year’s host destination is proof that Africa’s coastal towns are ready to step into the global spotlight.
“Come and do business at the beach!” – Amanda Margison, Co-founder, Essence of Africa
Here’s what makes this event a game-changer:
- 38 pre-scheduled appointments per participant, ensuring real results, not just handshakes.
- 150 international buyers connecting with 150 of Africa’s top travel suppliers, a perfect match of opportunity and demand.
- Immersive cultural experiences, from beachside networking events to Swahili-inspired evenings.
- Thought-provoking seminars and exhibitor-led sessions that shape the future of African tourism.
As Co-founder Chris Mears puts it:
“We’re bringing meaningful business to life in a setting filled with Swahili culture, hidden beach bars, boho boutiques, and ancient coastal treasures.”
After a successful debut in 2024 that drew participants from 37 countries across five continents, Essence of Africa returns bigger, bolder, and more impactful. By rotating destinations across Africa, the event shines a spotlight on regions beyond the usual tourism gateways, encouraging the world to discover Africa’s untapped gems.
This is more than an event, it’s Africa’s warmth, diversity, and opportunity, all in one unforgettable coastal setting.
If you’re a global buyer seeking fresh African offerings or a travel brand ready to make high-impact connections, Essence of Africa 2025 is your chance to be at the heart of it all.
Apply now at: www.essenceofafrica.travel
About Essence of Africa:
Essence of Africa is a private sector-led initiative designed to connect international buyers with African tourism suppliers. The event features pre-scheduled meetings, networking events, educational seminars, and familiarisation trips, providing a comprehensive platform for business development and collaboration.
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