Transforming Tourism, Essence Of Africa 2024

EOA WIK 22 '24

 Attend The Essence Of Africa, The Premier Travel Trade Show,

Africa’s tourism industry stands on the brink of remarkable growth, ready to redefine the global travel landscape. Leading this transformative wave is the Essence of Africa, Africa’s International Buyer Forum—a revolutionary meetings-driven event designed to reshape the interaction between buyers and sellers within the continent’s dynamic tourism sector.

Organized by On Show Solutions and Experience Africa Events, the Essence of Africa is a pivotal initiative aimed at forging meaningful connections and partnerships between Africa and global source markets. This private sector-led event is more than just a gathering; it’s a catalyst for change, showcasing the industry’s dedication to progress and innovation.

Event Details

Dates: 2nd to 4th December 2024

Venue: Sarit Centre, Nairobi, Kenya

The Essence of Africa will bring together industry leaders, innovators, and stakeholders, all united in their mission to unlock Africa’s tourism potential. Through pre-scheduled meetings, evening networking events, insightful seminars, and immersive familiarization trips, the event offers a comprehensive platform for buyers and sellers to engage, collaborate, and forge lasting partnerships.

Opportunities for Exhibitors

For exhibitors, the Essence of Africa presents an unparalleled opportunity to showcase products and services to a pre-qualified audience of committed international buyers eager to explore Africa’s diverse offerings. With up to 36 curated appointments and access to evening networking receptions, exhibitors can connect with potential partners and expand their business horizons.

A wide array of companies representing various sectors within the tourism industry will be present as exhibitors, offering a comprehensive showcase of Africa’s vibrant travel landscape. Attendees will have the opportunity to explore luxurious accommodations, including hotels, lodges, resorts, and camps, as well as exclusive retreats like villas and private homes.

Comprehensive Support Services

Affiliated services such as insurance providers, technology firms, and media publications will be available to offer invaluable support and resources. Destination Management Companies (DMCs) specializing in inbound travel to Africa will provide insights into tailored experiences, while activity providers and cultural tour operators will highlight the diverse range of experiences available across the continent.

Representation companies, limited to a maximum of three clients, will offer unique perspectives on destination marketing and promotion. Tour operators specializing in ground handling and safari services will showcase curated itineraries and bespoke travel experiences. Tourism boards and organizations will provide valuable information on destinations and initiatives, along with aviation and transfer services ensuring seamless travel logistics throughout Africa.

Benefits for Buyers

Buyers will benefit from complimentary access to the event, where they can participate in pre-arranged meetings, gain exclusive insights from industry experts, and embark on familiarization trips to experience Africa’s rich tapestry of destinations firsthand. With no cost for attendance, buyers can focus solely on networking and discovering new opportunities within the African tourism landscape.

Immersive Familiarization Trips

A standout feature of the Essence of Africa is its emphasis on familiarization trips offered by exhibitors, providing buyers with immersive experiences that showcase the soul of Africa. These firsthand encounters with destinations and products across the continent enable buyers to match clients with unforgettable, authentic adventures, fostering long-term partnerships and driving sustainable growth in the tourism sector.

Endorsements and Leadership

Endorsed by the African Travel and Tourism Association (ATTA®) and guided by an esteemed advisory board comprised of top leaders from the African tourism sector, the Essence of Africa is more than just an event—it’s a testament to Africa’s potential as a leading tourism destination. With its strategic focus on facilitating meaningful interactions and driving positive change, the Essence of Africa is set to redefine the future of African tourism, one connection at a time.

Join Us in December

Whether you’re a buyer seeking new opportunities or an exhibitor looking to showcase your offerings, the Essence of Africa offers a unique platform to unlock the full potential of African tourism. Join us at this groundbreaking event from the 2nd to the 4th of December 2024 at the Sarit Centre in Nairobi, Kenya, and be part of Africa’s journey towards a brighter, more prosperous future.

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