The WRC Safari Rally Roars On, Experience Magical Kenya Beyond The Racetrack

Naivasha Comes Alive As 30,000+ Motorsport Fans Flock To Kenya For The WRC Safari Rally

The engines are roaring, the crowds are cheering, and the much-anticipated WRC Safari Rally 2025 is officially underway in Naivasha! As the thrilling motorsport action unfolds from March 20th to 23rd, Kenya has once again cemented itself as a top destination for both adventure seekers and motorsport enthusiasts.

Thousands of fans from across East Africa; including Tanzania, Uganda, Rwanda, Burundi, and Ethiopia, have flocked to Kenya for this iconic event, transforming the rally into more than just a sporting spectacle. With an estimated 30,000 regional spectators, triple last year’s number, the rally has become a major driver of tourism, offering visitors a unique opportunity to experience Magical Kenya beyond the racetrack.

For many, the journey to Naivasha has been just as exciting as the rally itself. Organized travel groups have embarked on scenic routes through Kenya’s breathtaking landscapes, from rolling savannahs teeming with wildlife to the stunning Rift Valley escarpments, ensuring that every mile is an adventure. This initiative by the Kenya Tourism Board (KTB) not only enhances the fan experience but also highlights Kenya’s diverse tourism offerings, leaving visitors eager to explore more.

Kenya’s High Commissioner to Tanzania, Amb. Isaac Njenga, who flagged off Tanzanian fans in Dar es Salaam, emphasized the significance of such events in driving regional tourism. “Motorsport is a powerful driver of travel, and we are committed to strengthening regional collaboration to unlock the full potential of intra-African tourism,” he stated. KTB CEO June Chepkemei echoed this sentiment, noting how the WRC Safari Rally has evolved into a premier tourism platform, attracting both regional and global audiences. “We are harnessing the energy and passion of motorsport fans, turning them into ambassadors for Magical Kenya,” she affirmed.

Kenya’s High Commissioner to Tanzania, Ambassador Isaac Njenga (2nd from left), hands over a Kenya Airways (KQ) dummy ticket to Abel Njela, the winner of the WRC promotional campaign to Kenya. With him is Joseph Munyeti (2nd from right), KQ’s Regional Manager for East and Central Africa

With the rally in full swing, Kenya Airways’ exclusive 12% discount for fans traveling to Kenya has facilitated seamless connectivity, allowing more visitors to experience the event firsthand. The national carrier has already reported an increase in passenger bookings, underscoring the rally’s growing appeal as a travel motivator.

Beyond the thrilling races, Kenya invites visitors to extend their stay and discover its world-renowned attractions. From the sun-kissed beaches of Diani to the untamed wilderness of the Maasai Mara, the adventure never stops. Whether it’s immersing in vibrant city life in Nairobi, indulging in luxury escapes, or exploring rich cultural heritage, Kenya offers something for every traveler.

As the WRC Safari Rally 2025 races towards an exhilarating finish, Kenya continues to shine as the ultimate motorsport and tourism destination. Don’t just witness the action, make it a journey to remember with Magical Kenya!