Take Your Tourism Business Further At KARIBU-KILIFAIR 2027

Media Partner and Sponsor

Connect With International Buyers, Showcase Your Brand, And Unlock New Business Opportunities From 27th–30th May 2027 In Arusha

The next big opportunity for your tourism business could be waiting in Arusha. From 27th–30th May 2027, KARIBU-KILIFAIR 2027 returns to Magereza Grounds, bringing the tourism industry together for another powerful edition of one of East Africa’s leading tourism exhibitions.

For businesses operating in travel, tourism and hospitality, KARIBU-KILIFAIR offers something that digital marketing alone cannot always deliver: the opportunity to meet potential partners and buyers face to face. The official 2027 exhibitor programme highlights access to 1,800+ international travel agents from more than 40 countries, alongside opportunities to engage with trade visitors and fellow exhibitors.

That scale makes the exhibition a valuable platform for brands looking beyond their existing markets. A safari operator can introduce new itineraries. A hotel can showcase its accommodation and experiences. A destination can tell its story to international travel professionals. A tourism supplier can meet businesses searching for new solutions. Every conversation can become the starting point for a valuable business relationship.

And KARIBU-KILIFAIR is built to make those conversations more productive. Through KILICLOUD, registered exhibitors and buyers can schedule appointments and create meeting calendars before and during the event. This provides participants with an organized way to identify relevant contacts and maximize their time at the exhibition.

The event also creates opportunities beyond scheduled meetings. B2B networking side events provide a more relaxed environment for exhibitors and buyers to connect, while live panel discussions bring together industry experts to explore important developments and emerging issues affecting tourism.

For exhibitors, the opportunities span several areas:

International exposure through connections with travel agents and buyers.
Business networking with tourism companies and industry professionals.
Product showcasing in an outdoor tourism exhibition environment.
Targeted appointments through the KILICLOUD platform.
Industry insights through live panel discussions and networking events.

KARIBU-KILIFAIR also gives participating businesses an opportunity to benefit from the wider energy of Arusha. As one of Tanzania’s major tourism gateways, Arusha sits close to some of the country’s most renowned safari destinations and provides an ideal setting for an international tourism gathering.

The exhibition is equally about discovery. Buyers and trade visitors can explore tourism products from Tanzania, East Africa and beyond, while exhibitors get the opportunity to understand market expectations, meet potential partners and strengthen their industry networks.

For businesses considering participation, early planning matters. The official exhibitor information currently states that exhibitors who make full stand payment at the time of booking before 30th September 2026 qualify for a 10% discount. Standard bookings require a 50% deposit at the time of booking, with the remaining 50% due by 30th April 2027.

That makes now an ideal time to start thinking about how your brand should appear at KARIBU-KILIFAIR 2027. What products will you showcase? Which markets do you want to reach? Which buyers and partners would you like to meet? And what opportunities could your business unlock by being part of this international tourism marketplace?

From 27th–30th May 2027, the tourism industry will have a reason to converge in Arusha. KARIBU-KILIFAIR 2027 is where brands can showcase their stories, buyers can discover new products, and business relationships can begin.

Don’t wait until the exhibition is around the corner to start planning. Position your tourism brand early, secure your exhibition presence, and prepare to connect with the people who can help take your business further.

KARIBU-KILIFAIR 2027. Magereza Grounds, Arusha. Where tourism connections become business opportunities.