Strictly MICE Launches At Africa MICE Summit 2026, Creating A Smarter Way To Find MICE Venues Across Africa

New Go Places-Powered Platform Connects Event Planners And MICE Buyers With Hotels, Conference Venues And Meeting Spaces Across Africa

MOMBASA, KENYA | 1 OCTOBER 2026 — Strictly MICE, a dedicated digital platform designed to simplify the way meeting and event planners discover and connect with MICE venues across Africa, has officially launched at the Africa MICE Summit 2026 in Mombasa, Kenya.

Developed by Go Places, Strictly MICE brings Hotels, Conference Venues and Meeting Spaces into one dedicated environment where Event Planners, Corporate Organisers and MICE Buyers can search, filter, shortlist and send Requests for Proposal (RFPs) to venues that match their event requirements.

AFRICA HAS THE VENUES. THE CHALLENGE IS FINDING THE RIGHT ONE.

Africa is home to exceptional Hotels, Convention Centres, Conference Venues and Meeting Spaces.

However, finding and comparing the right venue can still require planners to search multiple websites, send numerous emails, go through PDFs and brochures, and compare information presented in different formats.

The information is there — but it is often scattered.

Strictly MICE has been developed to make that journey simpler.

“Africa has the venues. Africa has the buyers. The opportunity is to make those connections easier,” said Mansoor Jiwani, Group CEO of Go Places Hospitality & Tourism Network.

“Strictly MICE was created to give planners a more focused way to discover the right Hotels, Conference Venues and Meeting Spaces, while giving venues a dedicated platform through which they can showcase their MICE capabilities and respond to genuine business enquiries.”

SEARCH. FILTER. SHORTLIST. SEND AN RFP.

Strictly MICE has been designed around a straightforward venue-sourcing journey.

Through the platform, Event Planners and MICE Buyers can:

SEARCH for suitable MICE venues.
FILTER options according to their event requirements.
SHORTLIST venues for consideration.
SEND AN RFP directly through the platform.

Participating venues can receive the enquiry, respond to the opportunity and continue engaging with the planner through the platform.

This takes Strictly MICE beyond simply showcasing venues. It creates a connection between MICE demand and venues actively looking to secure meetings, conferences and events.

THE GO PLACES ADVANTAGE

Strictly MICE enters the market with another important advantage — it is not starting from zero.

The platform is powered by Go Places and builds on the Group’s established relationships and reach across the Hospitality, Tourism, Travel and MICE industries.

The Go Places network currently connects with:

4,000+ EVENT PLANNERS & MICE BUYERS
8,000+ TRAVEL BUYERS & DMC CONNECTIONS
500,000+ TRAVELLERS

This established network provides Strictly MICE with a strong foundation from which to connect MICE venues with potential business.

For participating Hotels and Venues, Strictly MICE provides an opportunity to showcase their Accommodation, Conference Facilities, Meeting Spaces, Capacities and relevant MICE information to an audience searching for suitable venues.

For Event Planners and Buyers, the platform provides a dedicated environment in which to begin identifying venues for their next meeting, incentive, conference or event.

AFRICA MEANS BUSINESS

The launch of Strictly MICE comes at a time when destinations across Africa are increasingly positioning themselves for regional and international business events.

The venues are here.

The buyers are here.

The opportunity is here.

Strictly MICE aims to make those connections easier.

The platform’s initial focus is on developing a strong network of Hotels, Conference Venues and Meeting Spaces across Africa while making venue discovery and enquiry increasingly efficient for regional and international planners.

As Strictly MICE develops, the vision is for the platform to grow alongside the needs of the wider MICE industry.

“We are not simply launching another website,” added Jiwani.

“We are building a platform around a very simple idea — making it easier for the right event to find the right place.”

WHAT WILL YOU DO NEXT?

If you represent a HOTEL, CONFERENCE VENUE or MEETING SPACE:

LIST YOUR VENUE.

If you are an EVENT PLANNER, CORPORATE BUYER or MICE PROFESSIONAL:

FIND YOUR VENUE.

And if you are a CONVENTION BUREAU, DESTINATION or STRATEGIC PARTNER:

LET’S TALK.

STRICTLY MICE

Where Every Event Finds Its Place.