Emphasizing Collaboration, Sustainability, And Technological Advancement In Global Tourism
In a landmark decision, Shaikha Nasser Al Nowais of the United Arab Emirates has been elected as the next Secretary-General of the United Nations World Tourism Organization (UN Tourism), becoming the first woman to lead the agency since its inception in 1975. Her appointment, pending ratification by the General Assembly later this year in Saudi Arabia, is set to commence in January 2026.
A Historic Milestone for Gender Representation
Al Nowais’s election marks a significant stride toward gender equality in global leadership roles. Her victory is celebrated not only within the UAE but also across the Arab world, symbolizing progress in women’s empowerment. The Speaker of the Arab Parliament, Mohammed bin Ahmed Al Yamahi, lauded her achievement as a testament to the UAE’s commitment to elevating women’s roles in international arenas.
A Visionary Leader with a Proven Track Record
With over 16 years of experience in the hospitality sector, Al Nowais currently serves as the Corporate Vice President of Owner Relationship Management at Rotana, a leading hotel group in the Middle East. Her extensive portfolio spans the Middle East, Africa, Eastern Europe, and Turkey, reflecting her adeptness in cross-cultural management and strategic partnerships.
Beyond her corporate role, she holds influential positions such as Chair of the Tourism Working Group at the Abu Dhabi Chamber of Commerce and Board Member of the Abu Dhabi Businesswomen Council. Her leadership is characterized by a commitment to sustainability, innovation, and inclusive economic growth.
A Forward-Looking Agenda for Global Tourism
Al Nowais’s strategic vision for UN Tourism centers on three core pillars: ecological regeneration, digital equity, and inclusive governance. She advocates for transforming tourism into a catalyst for shared prosperity, emphasizing the need for sustainable practices and equitable growth. Her approach aims to redefine global tourism by integrating environmental stewardship with technological advancement and social inclusivity.
Navigating a Complex Election Landscape
The election, held during the 123rd Executive Council meeting in Segovia, Spain, saw Al Nowais secure 24 votes in the final round, surpassing Greek candidate Harry Theoharis, who received 11 votes. Other contenders included Gloria Guevara of Mexico and Muhammad Adam of Ghana. Notably, the incumbent Secretary-General, Zurab Pololikashvili of Georgia, withdrew his candidacy following concerns over a potential third term, which is prohibited by the organization’s statutes.
Implications for Africa and Emerging Markets
Al Nowais’s election holds significant promise for Africa and other emerging markets. Her emphasis on cross-regional collaboration and sustainable development aligns with the aspirations of many developing nations seeking to enhance their tourism sectors. Her leadership is anticipated to foster greater inclusion and investment opportunities across diverse regions.
A New Era for UN Tourism
As UN Tourism approaches its 50th anniversary, Al Nowais’s appointment heralds a transformative period for the organization. Her leadership is expected to infuse fresh perspectives into global tourism policies, emphasizing sustainability, innovation, and inclusivity. Her tenure promises to reshape the tourism landscape, making it more resilient and responsive to contemporary challenges.
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