A Partnership For Excellence, Sarova And Maiyan Luxury Resort Unite
In an exciting development for Kenya’s hospitality industry, Sarova Hotels & Resorts, the nation’s leading indigenous hospitality group, has recently inked a franchise agreement with Maiyan Luxury Resort in Nanyuki, Laikipia County. This strategic partnership, set to take effect from November 1, 2023, will see Maiyan Luxury Resort undergo a transformation into Sarova Maiyan Nanyuki, joining the esteemed Sarova family as the ninth property under its banner.
Sarova’s commitment to expanding its footprint in Kenya takes a significant leap forward with this alliance. Drawing upon nearly five decades of industry expertise, Sarova Hotels & Resorts aims to provide top-tier management support, elevate offerings, and solidify its presence in the dynamic tourism landscape.
Jimi Kariuki, the Group Managing Director of Sarova Hotels, highlighted the alignment of values between Sarova and Maiyan, emphasizing the benefits of this partnership. Sarova’s extensive customer reach, loyalty program (Sarova Zawadi Guest Loyalty), marketing prowess, and strong industry connections are expected to enhance the visibility of Sarova Maiyan Nanyuki, attracting more visitors and ensuring its success.
Maiyan Luxury Resort Chairman, James Mworia, expressed optimism about the collaboration, emphasizing the shared vision of creating a world-class destination. The partnership promises to foster growth in the Mount Kenya tourism circuit, aligning with the surging interest from travelers, both domestic and international, in the region.
Nestled against the picturesque backdrop of Mt. Kenya and Lolldaiga Hills, Sarova Maiyan Nanyuki boasts an award-winning natural landscape over 113 acres. The resort offers a range of accommodations, a multitude of facilities, and breathtaking views, making it a sought-after destination for tourists seeking unparalleled experiences.
The addition of Sarova Maiyan Nanyuki to Sarova’s portfolio not only marks a milestone for the group but also contributes to the appeal of the Mount Kenya Tourism Circuit. Guests can now explore the region, experiencing the natural beauty and cultural richness of Laikipia County from Sarova Maiyan Nanyuki to Sarova Shaba Game Lodge in Shaba/Samburu. Sarova Hotels & Resorts continues to shine as a beacon in Kenya’s hospitality sector, promising extraordinary journeys and memorable stays.
Voice of Hospitality
