Media Partner / Sponsor
Pre-Scheduled Meetings, Coastal Vibes & Authentic Networking In Malindi
Get ready to take your business to the beach as Essence of Africa 2025 heads to the sun-kissed shores of Malindi, Kenya, a destination that perfectly blends high-impact trade with the laid-back charm of the coast. From 7th to 9th October 2025, the stunning Diamonds Malindi Beach Resort will transform into Africa’s most exclusive B2B playground for the travel industry.
Curated by On Show Solutions and ATTA® Events, this game-changing event isn’t just about deals, it’s about immersive experiences, authentic connections, and transformative conversations. Picture 150 top international buyers engaging in up to 38 power-packed, pre-scheduled meetings with 150 leading African tourism suppliers, all set against a backdrop of turquoise waves, swaying palms, and Swahili rhythm.
“Come and do business at the beach!”, Amanda Margison, Co-founder, Essence of Africa
Malindi is more than just a postcard-perfect destination. As confirmed during the May 2024 site visit, it’s fast becoming a strategic hub for sustainable tourism growth, blending rich Swahili heritage, a vibrant beach scene, boho coastal gems, and untapped potential. It’s no wonder Essence of Africa chose this hidden treasure to host its second chapter after the resounding success of the 2024 edition.
What makes this event different? It’s the perfect fusion of serious business and coastal soul. Think boardroom-style meetings under palm trees, cultural exchanges in hidden beach bars, and networking sessions brimming with Swahili flair. Expect thought-provoking seminars, eye-opening educational sessions, and game-changing partnerships born right on the sand.
“We’re bringing meaningful business to life in a setting filled with Swahili culture, hidden beach bars, boho boutiques, and ancient coastal treasures.”, Chris Mears, Co-founder, Essence of Africa.
Following the inaugural edition that welcomed delegates from 37 countries across five continents, Essence of Africa continues to challenge the status quo, rotating its location to shine a spotlight on Africa’s underexplored gems and shifting the global travel conversation towards authenticity, diversity, and opportunity.
Whether you’re a global buyer looking to discover Africa’s next big destination, or a travel brand ready to showcase your offering to a highly curated audience, Essence of Africa 2025 in Malindi is your ultimate platform.
Apply now and be part of the future of African travel trade: www.essenceofafrica.travel.
About Essence of Africa:
Essence of Africa is a private sector-led initiative designed to connect international buyers with African tourism suppliers. The event features pre-scheduled meetings, networking events, educational seminars, and familiarisation trips, providing a comprehensive platform for business development and collaboration.
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