Unpacking PrideInn’s Refreshed Identity And Commitments
In a groundbreaking move, PrideInn Hotels, Resorts, and Camps unveiled a new brand identity last weekend, signaling a transformative shift in their strategic direction. The Kenyan-grown hospitality giant, founded in 2011, has made significant changes to its product offerings and brand perception, shedding its budget-centric image in favor of a premium service orientation.
The rebranding, spearheaded by Managing Director Hasnain Noorani, signifies a departure from the company’s initial focus on budget branding to meet the evolving demands of the Kenyan market. Noorani emphasized the need for alignment with current consumer preferences, describing the rebrand as a modernization of the brand image.
The strategic focus of the rebrand centers around four key areas: teams, customers, community, and partners. PrideInn is committed to reinforcing its dedication to employee growth, acknowledging their pivotal role in the company’s success, with the staff count growing from 15 in 2011 to over 1,000 in 2023.
For customers, the promise is encapsulated in the tagline ‘Global Feel with Kenyan Soul,’ emphasizing the commitment to providing excellent services. Guest experiences are highlighted, ensuring amenities like a comfortable night’s stay, hot showers, delicious breakfast, high-speed internet, and maximum security.
Beyond the confines of their properties, PrideInn is strengthening relationships with stakeholders, including governments, NGOs, and corporate clients. The new brand identity underscores the company’s commitment to corporate social responsibility, with recent initiatives like the water borehole project in Isiolo County benefiting over 1,000 households.
As part of their forward-looking strategy, PrideInn has not only expanded its physical footprint with the addition of three new units between 2020 and 2023 but has also refurbished existing properties to meet international luxury standards. The company’s diversified product offerings will now explore emerging tourism segments such as sports, weddings, and food tourism, based on successful tests within their units and market studies indicating growth potential.
PrideInn’s rebranding sets the stage for a promising future, emphasizing growth, innovation, and a commitment to meeting the dynamic needs of their diverse clientele. As the hospitality group continues to redefine industry standards, this bold leap marks the beginning of an exciting new chapter for PrideInn.
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