Media Partner / Sponsor
Adventure, Conservation, And Global Market Insights Combine To Shape The Future Of African Travel Trade
The countdown is on, in just 3 days, the world of African travel trade will gather at the luxurious Diamonds Malindi Beach Resort (7th–9th October 2025) for the second edition of Essence of Africa. More than just a B2B marketplace, the event blends high-level business meetings with a powerful content programme designed to inspire action, spark innovation, and shape the future of tourism across the continent.
Headlining this year’s line-up is Riaan Manser, the legendary South African explorer and Guinness World Record holder. Famous for circumnavigating Africa by bicycle, a gruelling 34,500km journey through 34 countries, Riaan brings unparalleled insights into resilience, courage, and authentic storytelling. His keynote, “There is an Ocean Between Saying and Doing,” will challenge travel professionals to embrace bold ideas and turn vision into reality.
Adding to the impact agenda, Justin Beswick of Bahari Hai will take the stage with “Living Oceans, Thriving Tourism.” Based in Watamu, Bahari Hai is pioneering sea turtle conservation as a driver for healthy oceans and resilient coastal tourism. Sponsored by ResRequest, this session will show how marine conservation directly fuels sustainable growth and community empowerment.
Sustainability also takes centre stage with The Long Run, represented by Dr. Anne-Kathrin Zschiegner (Executive Director) and Joy Mbatau (Membership Coordinator & Regional Support, East Africa). Their interactive session, “Impact and Integrity: Demonstrating Authenticity and Best Practice in Tourism,” explores how businesses can prove credibility and integrate sustainability into their DNA through the globally recognised 4Cs framework; Conservation, Community, Culture, and Commerce. Sponsored by Tourplan, this session will equip travel brands with practical tools to stand out in a marketplace that increasingly demands authenticity.
Delegates will also benefit from the return of the popular Market Buzz Sessions, delivering fast-fire market intelligence from facilitators and buyers across key regions, Africa & the Middle East, the Americas, Asia Pacific, and Europe. Expect insider knowledge on what global buyers are seeking right now, unlocking valuable insights into emerging trends and opportunities.
With 150 international buyers, 150 African tourism suppliers, and up to 38 guaranteed pre-scheduled meetings each, Essence of Africa 2025 is more than an event, it’s where business meets the beach. Networking, seminars, and partnerships will unfold against the backdrop of turquoise waters and Malindi’s rich Swahili heritage, proving that high-impact trade and coastal soul can truly go hand in hand.
Only 3 days left, don’t miss your chance to be part of the conversations, connections, and collaborations that are shaping the future of African tourism.
Register now at www.essenceofafrica.travel.
About Essence of Africa:
Essence of Africa is a private sector-led initiative designed to connect international buyers with African tourism suppliers. The event features pre-scheduled meetings, networking events, educational seminars, and familiarisation trips, providing a comprehensive platform for business development and collaboration.
For More Information:
Follow us on:
Media Partner / Sponsor
