Kenya Set To Soar With 20% Growth In Indian Visitors

Exciting Growth In Kenyan Tourism, What India’s Travellers Can Expect In 2025

Kenya is ready to make waves in the Indian travel market, with an exciting projection of a 20% increase in visitor arrivals by the close of 2025. The recent buzz at the Outbound Travel Mart (OTM) in Mumbai, where 15 Kenyan travel agencies showcased the best of Kenya, highlights the growing optimism for this tourism boom.

Kenya’s diverse attractions, from the world-renowned Maasai Mara to the idyllic coastlines, majestic Amboseli, and the charming Aberdares, are taking center stage in India’s tourism radar. While the Maasai Mara remains a top draw, Kenya is now unveiling its rich variety of experiences, urging travelers to explore beyond the safari.

This surge in interest is being powered by a robust marketing strategy, including travel trade roadshows in Ahmedabad, Bangalore, and Kolkata, as well as a strategic two-month campaign by the Kenya Tourism Board (KTB) alongside prominent Indian partners like SOTC Travel and Make My Trip. With these efforts, the message is clear: Kenya is not just a destination for wildlife lovers but for every type of traveler, from MICE enthusiasts to leisure seekers.

In 2024, India saw an impressive 12.4% increase in arrivals to Kenya, and with the momentum from this year’s OTM, the country is poised to welcome even more Indian travelers in 2025. As Fred Kaigwa, CEO of KATO, highlights, the excitement is palpable: “Our destination presence is stronger than ever, and we’re excited to convert this enthusiasm into tangible bookings.”

This growing demand is not just about safaris; it’s about a full Kenyan experience, from pristine beaches along the coast to unforgettable cultural experiences in places like Samburu and Ol Pejeta.

For Indian travellers looking to tick off their bucket list in 2025, Kenya presents an unbeatable combination of adventure, culture, and unforgettable memories.