#Welcome2Joburg
As part of its Africa Month celebrations, Joburg Tourism Company is thrilled to be supporting the annual Bassline Fest at Constitution Hill on Saturday, 20 May 2023, which also marks the event’s 25 th anniversary.
Held on the Saturday closest to the AU’s Official Africa Day on 25 May, the Bassline Fest is billed as “the hottest annual Afro-Music festival in Jozi.” It’s a day to have fun, listen to incredible live music, eat scrumptious food from the food trucks and stalls, while shopping at the artisanal arts and crafts market. JTC’s contribution includes giving market access and business linkages to some 20 SMME’s to participate at the market, while also stimulating job creation for 20 unemployed youth to work at the festival from set-up to breakdown.
“In order to reposition Joburg as an attractive business and leisure tourism destination, it is critical for the JTC to partner with strategic key role players,” says Councillor Nomoya Mnisi, MMC for Economic Development at the City of Johannesburg. “By collaborating, partnering and supporting lifestyle and signature events, the JTC seeks to attract a critical mass of business and leisure visitors into the City. This contributes to the development of the tourism sector from grass roots to global scale, as well as to the economy of the City.”
“Given tourism’s consumptive complexity in nature, its economic impact is felt widely even in other production sectors and contributes towards achieving the aims of accelerated development. The sector compares favourably with other economic activities as a generator of both employment and income, directly and indirectly. It is an important catalyst to encourage the development of the Small, Medium and Micro
Enterprises (SMME) sector in order to stimulate growth and development of a vibrant second economy,” explains Mnisi.
ABOUT THE BASSLINE FEST 2023
“Expect a variety of music and a fun festival for all: from Amapiano to Indie Rock, Techno Punk, House, Afro Pop and Maskandi driven R&B,” says organizer Brad Holmes. “It’s going to be the place you and your family want to be! A selection of 2 top stalls for food, fashion, arts and crafts will be there, in addition to plenty of bars to keep festivalgoers refreshed. Gates open at 14h00 and The Fest runs from 15h00 –
23h00.”
The festival is set to be a day of celebration of our humanity, resilience and overall incredible creativity and talent that our beautiful African continent births. The line-up of artists reflects the inclusivity, diversity and tolerance that are an integral part of
Jozi.
The international musical line-up includes headliner Sjava, along with DBN GOGO, Simmy, Afro-futuristic act Afrotronix from Chad/Canada, Techno Punk act Scurru Fitchada from Cape Verde/Portugal, dance hall act Fayazer from Reunion Island, as well as the Planetoids from Germany, featuring SA/Zambian Namauku Star.
The Bassline Fest is grateful to its presenting partner the Department of Arts & Culture for coming on board in the support of the live music industry and Africa Month, and its associate partner Castle Lite. Also supporting the Bassline Fest are Music in Africa and the ACCESS Conference, Jagermeister and the Goethe Institute, who have made the performance of the Planetoids, featuring Namakau Star,
possible.
“What this support does is aid the live music industry as a whole, creating work for the full live music industry ecosystem – from production and marketing to performing service providers and artists,” says Holmes.
Voice of Tourism
