Harnessing Technology For Tourism Growth, Zoho & TOSK Collaboration At Trademark Hotel

Practical Tech Tools For Tourism Success, Highlights From Zoho & TOSK Brunch

On 23rd May 2025, the serene ambiance of Trademark Hotel, Nairobi set the perfect scene for an insightful and inspiring morning at the “Brunch with Zoho” event, held in partnership with the Tourism Professional Association of Kenya (TOSK). Running from 9:00 AM to 1:00 PM, the event was themed “Where Tourism Meets Technology,” bringing together industry professionals, technology experts, and tourism stakeholders to explore innovative ways of integrating digital tools into tourism business operations.The brunch served as a platform for Zoho, a leading global provider of cloud-based software solutions, to showcase practical tools and systems that can help tourism businesses enhance efficiency, streamline processes, and elevate customer experiences. From CRM and finance tools to data analytics and automation platforms, attendees got firsthand insights into how technology is revolutionizing travel and hospitality management in a fast-evolving digital world.Mr. Cyprian Getanda, CEO of TOSK, delivered a compelling keynote urging tourism players to embrace digital transformation. He emphasized that the future of tourism lies in data-driven decision-making, online engagement, and seamless digital service delivery. His message resonated strongly with the audience, many of whom are already navigating the shift towards tech-enhanced operations in a post-pandemic travel landscape.Among the distinguished attendees was Mrs. Nev Jiwani, Managing Director of Go Places, whose presence highlighted the growing importance of media and technology in shaping the future of tourism. His participation underscored Go Places’ commitment to supporting innovation and development within the industry. Throughout the event, Go Places Media was on the ground, providing real-time coverage, interviews, and event highlights across its platforms, ensuring broader visibility for this critical conversation.The Brunch with Zoho event not only offered delicious food and meaningful dialogue but also left participants energized and equipped with actionable strategies. By aligning the tourism sector with cutting-edge technology, the event successfully reinforced the vision of a smarter, more resilient, and digitally connected industry. As the morning wrapped up, one thing was clear: the future of tourism is not only bright—it’s digital.