Convene, Connect And Convert

The Global MICE Summit is a two day conference bringing together participants from the Meetings, Incentives, Conferences and Exhibitions sub sector of the Tourism Industry to provoke thoughts and ideas leveraging sustainable M.I.C.E practices to spur economic development.

MICE is an abbreviation meaning:

1. Meetings
2. Incentives
3. Conferences
4. Exhibitions

GMS 2018 will be held at the Intercontinental Hotel, Nairobi on Thursday, 29^th November, 2018 and Friday, 30^th November, 2018.

The summit seeks to bring together stakeholders in the MICE industry such as event managers, Destination Management Companies (DMCs), Professional Conference Organisers (PCOs), and Universities, government institutions in the tourism sector, relevant regulators and associations among others. There will be a concurrent Global MICE Expo where both global and local brands will showcase their innovative and sustainable MICE solutions.

Hubs

The Global MICE Summit and Expo is built around four (4) thematic pillars:

• Sustainable MICE Tourism Hub: The sustainability hub will address the practices MICE players need to adopt to join the world in implementation of the Sustainable Development Goals.
• Tech & Innovation Hub: The tech & innovation hub will address new and existing innovations and technological solutions that could enhance attendee experiences and enhance efficiency for practitioners within the meetings industry
• Economic Impact Hub: The hub will address the various opportunities that MICE players can leverage to maximize revenue and economic impact using sustainable and innovative means of production
• Future Trends Hub: This is a general hub that will address and predict the future trends in the meetings industry and how MICE players should prepare to adapt to these changes.

Global MICE Summit Incubation Program

As an outcome of the Global MICE Summit, Zuri Events together with The Technical University of Kenya, Department of Leisure and Event Management will run an incubation program aimed at training and mentoring young start–ups and entrepreneurs within the meetings industry on sustainable and innovative solutions for the MICE industry. The program aims to incubate innovative solutions and provide industry experience to 300 young persons (18-35yrs) over the next three (3) years who will then have capacity to run their own enterprises within the MICE industry.

Schedule

Topics to be discussed include:

29^th November, 2018

1. Emerging Trends & Best Practice in the MICE Industry
2. Promoting Destinations through MICE: What Opportunities Exist? Country Perspectives – Rwanda, Ethiopia, South Africa
3. Climate action as an accelerator for socio-economic transformation: Market opportunities for the Meetings Industry to tap into
4. M.I.C.E & SDGs : Enhancing Competitiveness through Sustainability Practices
5. Demos :
   • Green Solutions Driving the MICE Industry
   • Seed Balls Kenya (Practical & Green Giveaways)
   • Vestergaard Fransen (Plastic Free MICE)
   • The Forest (Sustainable Incentive Travel)
6. The Economic Importance of Meetings & Conferences for Cities
7. Enhancing Revenue and Yield Management from MICE
8. Escalating the Social Impacts of M.I.C.E

30^th November, 2018

1. Technology Hub : Technology and Innovations Driving the Meetings Industry
2. Enhancing Attendee Experience through Tech
3. Security & Data Protection
4. Building Sustainable Innovations for A Thriving Meetings Industry
5. How Technology is Driving the MICE Industry
6. Research, Development & Capacity Building for a globally competitive Meetings Industry
7. The Role of Regulators & Associations in Advancing the Meetings industry
8. Projecting Ahead: What does the future hold for Meetings & Business Events?
9. Networking Cocktail – National Museums of Kenya

Website 

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