From Safari To Luxury, Moments At Holidays Tourism Fair 2025

Celebrating 40 Years Of African Tourism At The Holidays  Tourism Fair 2025

The Moments at Holidays Tourism Fair 2025, held at the Sarit Expo Centre from March 26th to 30th, was a truly remarkable event, marking the 40th anniversary of the Holidays and Tourism Fair. This milestone celebration attracted thousands of travel enthusiasts, industry professionals, and media representatives, all coming together to explore the best of what Africa’s travel and tourism sector has to offer. For four decades, this prestigious event has been the go-to platform for showcasing the continent’s unique destinations, world-class hotels, and breathtaking safari experiences, making this year’s fair a truly special occasion.

The event was officially opened by Prinicipal Secretary, Ministry of Tourism & Wildlife Hon. John Ololtuaa, Nitin Shah & Mahesh Rughani ( Directors Sarit ) Carole Kadenge ( General Manager Sarit) and Nicanor Sabula ( CEO KATA) who led the grand ribbon cutting ceremony.

The 40th Anniversary edition of the fair featured an impressive lineup of exhibitors from across the African continent. Some of the key players included leading hospitality brands such as Kata, Serena Hotels, Sarova Hotels, PrideInn Hotels and many more. These exhibitors presented an array of luxurious stays and exciting new travel experiences. Whether it was a luxury beach resort or an authentic safari lodge, visitors were treated to a variety of options that cater to every type of traveler. The fair also saw a strong presence from top regional airlines, with Skyward Airlines, Jambojet, and Fly Safarilink showcasing their affordable flights to East Africa’s most sought-after destinations, making travel within the region easier than ever.The event also had prominent sponsors who played a crucial role in its success. Emela, Kata, Uber, and AirAsia came on board as key sponsors, demonstrating their commitment to supporting the tourism and hospitality industry in Africa. Uber, with its innovative transport solutions, made navigating the event and surrounding areas seamless for attendees, while AirAsia presented exciting travel deals that opened up new flight routes connecting Africa to Asia. Emela’s involvement further highlighted the company’s dedication to promoting tourism, while Kata’s participation underscored their reputation as a premier safari brand, providing guests with personalized, unforgettable travel experiences.The 2025 fair also hosted a variety of exhibitors that offered more than just accommodation and transportation. Sawela Lodges, Neptune Hotels, Denri Africa, and Nkuringo Safaris displayed their diverse tourism offerings, from luxury lodge experiences in Kenya to unique safari adventures in Uganda. The East African Wildlife Society took the opportunity to emphasize the importance of wildlife conservation and sustainable tourism, encouraging attendees to engage with the region’s environmental efforts. Nokkras, a cutting-edge travel tech company, also showcased their innovations, demonstrating how technology is shaping the future of tourism in Africa.Go Places Media covered the entire event, providing extensive coverage and insights into the latest tourism trends and developments. Their media presence brought the fair to a wider audience, ensuring that the 40th-anniversary edition of the Holidays and Tourism Fair reached people across the globe. With exclusive reports and in-depth interviews, Go Places Media highlighted the event’s significance and the incredible potential of Africa’s tourism industry. As the fair came to a close, it was clear that the 2025 edition of the Holidays and Tourism Fair was not just a celebration of four decades of success, but a glimpse into the exciting future of African travel and tourism.

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