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Global Buyers, African Suppliers & Stunning Beachfront Business—Register Now
The highly anticipated second edition of Essence of Africa is set to take place at Diamonds Malindi, Kenya, from 7-9 October 2025. Following its successful Nairobi debut, this premier tourism event is making waves by shifting to the breathtaking Kenyan coast, a move that underscores its commitment to showcasing Africa’s diverse travel offerings and bolstering coastal tourism across the continent.
Why Attend Essence of Africa 2025?
Curated by On Show Solutions and ATTA® Events, Essence of Africa remains at the forefront of transforming African tourism through exclusive networking opportunities, immersive experiences, and cutting-edge industry insights.
“Essence is truly on the move,” says co-founder Amanda Margison. “By bringing this forum to Kenya’s coast, we’re expanding horizons and creating new opportunities for both buyers and sellers in Africa’s tourism sector.”
Attendees can look forward to a dynamic program designed to foster meaningful business connections, including:
- Pre-scheduled meetings between international buyers and African suppliers.
- Immersive networking events that open doors to strategic partnerships.
- Educational seminars featuring thought-provoking discussions and actionable insights.
- First-hand destination experiences, allowing participants to explore Malindi’s rich Swahili heritage, stunning beaches, and vibrant marine biodiversity.
A Coastal Paradise for Business and Leisure Set against the idyllic backdrop of Malindi’s turquoise waters and white sandy shores, Essence of Africa 2025 presents a unique opportunity to blend business with leisure. This exquisite coastal setting provides the perfect environment for tourism professionals to engage, learn, and establish connections while experiencing the very best of East Africa’s maritime tourism.
Join the Movement – Register Early! With demand expected to be high, don’t miss out on early bird registration offers. Stay tuned for more details and secure your spot at Africa’s most exciting tourism forum.
Experience the future of African tourism – Essence of Africa 2025 awaits you in Malindi!
About Essence of Africa:
Essence of Africa is a private sector-led initiative designed to connect international buyers with African tourism suppliers. The event features pre-scheduled meetings, networking events, educational seminars, and familiarisation trips, providing a comprehensive platform for business development and collaboration.
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