Essence Of Africa Appoints Go Places As Official Media Partner And Sponsor

Essence of Africa 2024 WK 22 2024 Press Release Featured Image 01

Go Places to Amplify Reach and Engagement for Africa’s Premier Tourism Event

Nairobi, Kenya, 24th May 2024 – On Show Solutions and Experience Africa Events, the events division of the African Travel and Tourism Association (ATTA), are excited to announce the appointment of Go Places as the official media partner and sponsor for the upcoming Essence of Africa Travel Trade Show. This innovative, meetings-driven tourism event is set to take place from December 2-4, 2024, at the Sarit Centre in Nairobi, Kenya.

Essence of Africa is designed to catalyze creating and strengthening partnerships between Africa and key source markets globally. The event aims to facilitate meaningful interactions between pre-qualified buyers and committed sellers from across Africa’s vibrant tourism industry.

The African Travel and Tourism Association (ATTA) is widely regarded as the voice of African tourism. For over 30 years, ATTA has connected African tourism to the world through its global events. With the new event, ATTA and On Show Solutions aim to provide exhibitors with unique access to serious buyers who are eager to do business across the continent.

“Essence of Africa facilitates the discovery of tourism products from destinations across Africa. Throughout pre-scheduled meetings, evening networking events, insightful seminars by industry leaders, and familiarisation trips organised by exhibitors, buyers have the opportunity to explore the full range of experiences Africa has to offer and match them to client needs,” said Jacqui Reynolds, Co-Owner of On Show Solutions. Present during the signing were Jacqui Reynolds, Co-Owner of On Show Solutions; Nigel Vere-Nicoll, President of ATTA; Chris Mears, CEO of ATTA; Nev Jiwani, Group MD of Go Places; and Nahid Jiwani, Group Marketing Director of Go Places.

Go Places, with its extensive reach and influence within the tourism and hospitality sectors, is an invaluable addition to the Essence of Africa team. With over 31 years of experience and a digital magazine received by over 380,000 selected subscribers, Go Places is well-positioned to amplify the event’s visibility and engagement. Their involvement will ensure comprehensive coverage and promotion of the event through various channels, including their weekly online magazine and social media platforms.

The partnership will also see Go Places contributing to the promotion of the event through feature articles, press releases, and social media campaigns.

Essence of Africa is poised to be a game-changer for Africa’s tourism industry, offering a platform for sustainable growth and collaboration across the continent. The event is expected to attract over 5,000 trade professionals, providing media partners like Go Places with an unparalleled opportunity to engage with a highly targeted and influential audience.

We look forward to welcoming you to Essence of Africa and forging a successful, mutually beneficial partnership.

Pictured left to right: Penny Snodgrass of On Show Solutions, Nev Jiwani, Group MD of Go Places, and Amanda Margison, Co-Owner of On Show Solutions, during the signing of the media partnership agreement for the Essence of Africa Travel Trade Show.

About On Show Solutions:
On Show Solutions is a leading event management company specializing in the travel and tourism sector. With a reputation for delivering high-quality events, On Show Solutions connects global buyers and sellers through innovative platforms and showcases.

About Experience Africa Events:
Experience Africa Events is the events division of ATTA, dedicated to promoting African tourism worldwide through expertly organized events and exhibitions.

About ATTA:
The African Travel and Tourism Association (ATTA) is a membership organization that serves as the voice of African tourism, connecting tourism businesses across the globe with Africa’s travel opportunities for over 30 years.

About Go Places:
Go Places is a premier tourism and hospitality media platform with over 31 years of experience. Its digital magazine reaches over 380,000 subscribers, making it a key player in the promotion and growth of Africa’s tourism industry.

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