Media Partner / Sponsor
Strategic Connections, Powerful Insights And Real ROI For Tourism Boards, Hotels, Lodges And Tour Operators
Africa’s tourism and travel trade calendar is about to get even more exciting as Essence of Africa 2026 heads to the breathtaking island of Zanzibar from 20th–22nd October 2026. Set to take place at the stunning Diamonds Bijoux, this highly anticipated third edition promises an unmatched platform for networking, partnerships and business growth, making it a must-attend event for serious tourism and hospitality players across the continent and beyond.
Following the tremendous success of its previous edition held on the Kenyan coast, Essence of Africa continues its journey across Africa’s leading destinations, bringing global buyers directly to the heart of the continent’s most desirable tourism experiences. Zanzibar’s selection as the 2026 host reflects its rising global appeal, with the island experiencing a notable increase in international arrivals and growing recognition as a world-class beach and cultural destination.
As a tropical paradise located just a short flight from iconic safari circuits and adventure hubs, Zanzibar offers international buyers the perfect opportunity to explore how Africa’s beach, bush and cultural experiences can be seamlessly combined into irresistible multi-destination itineraries. For exhibitors and buyers alike, this is more than an event, it’s an immersive African tourism experience.
Why Essence of Africa 2026 Is A Must-Attend:
- A high-level, curated buyer and supplier forum connecting global travel buyers with Africa’s top tourism exhibitors
- A strategic platform designed to generate real business opportunities and long-term partnerships
- A chance to experience Zanzibar first-hand as one of Africa’s fastest-growing and most desirable destinations
- Immersive networking sessions and destination experiences that go beyond traditional trade shows
- Insightful content sessions focused on trends, opportunities and the future of African tourism
The previous edition set an impressive benchmark, bringing together:
- 158 international buyers
- From 39 countries worldwide
- Meeting 150 African exhibitors
- Through more than 5,600 pre-scheduled business meetings
This proven success continues to position Essence of Africa as one of the continent’s most impactful tourism trade platforms, delivering measurable results and meaningful connections for all participants.
Curated by On Show Solutions and ATTA® Group Events, the forum blends business with experience through a dynamic programme that includes:
- Pre-scheduled one-on-one meetings
- High-value networking events
- Educational and thought-leadership sessions
- Destination immersion experiences and familiarisation opportunities
Exhibitor registration officially opens 16th February 2026, with attractive early bird rates available for those who secure their space early. International buyers are also encouraged to review participation details and prepare for what promises to be a powerful and transformative edition.
For tourism boards, hotels, lodges, tour operators, travel designers and destination marketers looking to expand their global footprint, Essence of Africa 2026 in Zanzibar is the place to be. Expect three impactful days of connection, collaboration and opportunity in one of Africa’s most enchanting island destinations.
Mark the dates, secure your spot and prepare to experience Africa; authentically, strategically and profitably, in Zanzibar this October.
About Essence of Africa:
Essence of Africa is a private sector-led initiative designed to connect international buyers with African tourism suppliers. The event features pre-scheduled meetings, networking events, educational seminars, and familiarisation trips, providing a comprehensive platform for business development and collaboration.
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