Media Partner / Sponsor
Dive Into The Future Of African Travel Trade At Malindi’s Stunning Coastal Gem, 7–9 October 2025
Get ready for a game-changing business event wrapped in the warm coastal charm of Kenya’s Malindi. Following an inspiring site visit in early May, Essence of Africa 2025 is officially set to take place at the breathtaking Diamonds Malindi Beach Resort from 7th to 9th October 2025. With its lush oceanfront setting, palm-fringed spaces, and the rhythmic soundtrack of the Indian Ocean, this edition promises to be an immersive fusion of high-level trade and unforgettable coastal culture.
Curated by On Show Solutions and ATTA® Events, Essence of Africa remains a driving force in reshaping the global narrative around African tourism. The event’s 2025 location isn’t just a pretty destination; it’s a strategic hub for sustainable tourism growth. The recent site visit reaffirmed Malindi’s rising appeal as a catalyst for regional development, blending rich Swahili heritage, vibrant beach life, and boutique coastal gems.
“Come and do business at the beach!”, Amanda Margison, Co-founder, Essence of Africa
What sets Essence of Africa apart is its matchmaking power, offering up to 38 pre-scheduled, targeted appointments per participant. This year’s event will connect 150 carefully selected international buyers with 150 of Africa’s leading travel suppliers, driving results that go far beyond casual networking.
But this is more than a trade show, it’s a full-bodied experience. Picture business meetings under swaying palms, cultural exchanges in coastal beach bars, and networking events infused with the soul of Swahili culture. Add in trailblazing seminars led by African thought leaders, and educational sessions hosted by exhibitors, and you’ve got a platform that’s redefining how African destinations are seen by the world.
“We’re bringing meaningful business to life in a setting filled with Swahili culture, hidden beach bars, boho boutiques, and ancient coastal treasures.” Chris Mears, Co-founder, Essence of Africa
Following its successful inaugural edition in 2024, which welcomed participants from 37 countries across North America, Europe, Asia-Pacific, Latin America, and Africa, this year’s coastal chapter is expected to deepen the impact. Essence of Africa’s rotating format not only spotlights diverse African locales, but also shifts the global buyer perspective away from traditional gateways and towards Africa’s untapped potential.
“This is Africa’s warmth, diversity, and opportunity, all in one unforgettable place.” – Chris Mears
Whether you’re a global travel buyer or an African tourism brand ready to make bold connections, Essence of Africa 2025 is your front-row seat to the future of African travel trade, where every meeting, every conversation, and every view is inspired by the coast.
Apply now at: www.essenceofafrica.travel
About Essence of Africa:
Essence of Africa is a private sector-led initiative designed to connect international buyers with African tourism suppliers. The event features pre-scheduled meetings, networking events, educational seminars, and familiarisation trips, providing a comprehensive platform for business development and collaboration.
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