Building Bridges To Success With Essence Of Africa’s Mentorship And Innovation Programme
“Existing, thriving businesses have made Africa’s tourism industry what it is today, but it’s the new enterprises that will drive it forward.”
These are the words of Nigel Vere Nicoll, President & Group Managing Director of ATTA® and Co-Founder of Essence of Africa, Africa’s international buyer forum – a meetings-driven trade event making its debut from 2-4 December 2024 in Nairobi, Kenya.
Emerging businesses bring fresh perspectives, approaches, and ideas alongside their deep-rooted passion for showcasing the best of Africa to the world. However, navigating the complexities of the tourism industry can be challenging, especially for business owners just starting out. This is where mentorship becomes invaluable.
The Essence of Africa Mentorship Programme
Recognising mentorship’s transformative power, Essence of Africa has introduced a dedicated mentorship programme for young businesses operating for two years or less. This initiative, led by Leanne Haigh of Lemala Camps & Lodges and backed by the esteemed Essence of Africa advisory board, connects industry veterans with up-and-coming tourism and travel businesses in Africa.
The programme will nurture a collaborative environment where knowledge is shared, skills are developed, and lasting connections are sparked. It’s a testament to Essence of Africa’s commitment to cultivating the next generation of tourism leaders and driving long-term growth in the African tourism sector.
“By connecting with experienced industry veterans, emerging businesses gain access to a wealth of knowledge, guidance, and support that can accelerate their growth and success. Mentors offer more than just advice; they provide a sounding board for ideas, a source of inspiration, and a network of connections that can open doors to new opportunities. They help mentees navigate challenges, avoid pitfalls, and develop the skills and confidence needed to succeed in a competitive market,” Nicoll adds.
The Benefits of the Mentorship Programme
The Essence of Africa mentorship programme offers a range of benefits for participants:
- Complimentary participation package: Mentees receive a complimentary participation package worth US$4,000, including access to the Essence of Africa event, pre-show marketing coverage, and a designated meeting point.
- Pre-event training: An online training session with industry mentors equips mentees with the knowledge and skills needed to maximise their participation.
- Tailored meeting schedule: Mentees receive support in planning their meeting schedule, ensuring they connect with relevant buyers and industry leaders.
- Networking opportunities: Access to networking events and seminars provides opportunities to build relationships and learn from experienced professionals.
- Ongoing support: Mentees receive ongoing support from their mentors, including feedback and guidance on following up with potential partners.
The benefits of the mentorship programme extend beyond the individual participants, creating a positive ripple effect throughout the African tourism industry. For example, mentees bring new ideas and challenge conventional approaches, encouraging a culture of creativity and adaptability. Additionally, the growth of emerging businesses leads to job creation and economic diversification, benefiting local communities.
“The Essence of Africa mentorship programme is an investment in the future of African tourism. By empowering new businesses, the programme helps to build a more inclusive, dynamic, and sustainable tourism sector that is well-equipped to thrive in the global market,” Nicoll concludes.
About Essence of Africa:
Essence of Africa is a private sector-led initiative designed to connect international buyers with African tourism suppliers. The event features pre-scheduled meetings, networking events, educational seminars, and familiarisation trips, providing a comprehensive platform for business development and collaboration.
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