Skilled, Friendly, And Ready To Help, Joburg’s Youth-Led Tourism Revolution
Johannesburg has taken a significant step in transforming its tourism landscape with the launch of the latest Tourism Ambassador Programme, aimed at making the city safer, more accessible, and welcoming to visitors. After months of preparation, the Johannesburg Tourism Company began placing 227 enthusiastic and highly trained youth ambassadors at key sites and attractions across the city in mid-November. This initiative is designed to bolster tourism awareness, enhance visitor information services, and ensure a seamless experience for everyone exploring the vibrant destination of Joburg.
According to Thandubuhle Mgudlwa, CEO of Joburg Tourism, the programme is a comprehensive and multi-faceted project that promises to yield tangible benefits for both visitors and the city. With a strong focus on safety awareness, the initiative aims to prevent and reduce incidents targeting tourists while fostering a sense of security at popular hotspots. Beyond its immediate impact on tourism, the programme addresses unemployment by providing training and practical work experience for youth through the Public Employment Programme (PEP). Success stories from previous intakes highlight its transformative potential, with three participants securing full-time roles in the tourism sector.
The training, conducted in collaboration with the City’s Department of Public Safety, covered ten modules ranging from first aid and basic fire prevention to service excellence and effective information dissemination. This ensures that ambassadors are well-prepared to provide visitors with essential support and valuable insights. Despite challenges faced in previous iterations of the programme, lessons learned have informed improvements in monitoring, recruitment, and logistical planning, laying the groundwork for future success.
As Johannesburg continues to grow as a hub for culture, history, and adventure, the Tourism Ambassador Programme is a vital part of creating a positive and lasting impression on visitors. Whether exploring iconic landmarks or discovering hidden gems, travelers can now rely on this dedicated team of ambassadors to enhance their experience and showcase the best that Joburg has to offer. With safety, information, and hospitality at the forefront, Johannesburg is ready to welcome the world like never before.
Tourism News
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