Driven By Dust, The Heart-Pounding Saga Of WRC Safari Rally Kenya

Where Motorsport Legends Converge Amidst Nature’s Grandeur

Nairobi, Wednesday 27th March 2024: As we gear up for the 28th – 31st March 2024 WRC Safari Rally Edition, the anticipation is palpable. Buckle up, because this is more than just a race; it’s an odyssey through Africa’s untamed terrains. The WRC Safari Rally Kenya is no ordinary race. It’s a grueling challenge where the weather can shift from scorching sun to torrential rain in the blink of an eye. Drivers face rocky terrain, fesh-fesh sand, and heart-pounding water crossings. It’s a true test of skill, resilience, and determination.

A bus carrying a cross section of Ugandan motorsports fans arrives in style in Naivasha

Why Kenya?

Because here, adventure unfolds against a backdrop of breathtaking landscapes. From the Great Rift Valley to the Aberdare Mountains, every twist and turn reveals nature’s grandeur. The rally winds through dense forests, across open plains, and along the shores of Lake Naivasha. It’s a sensory feast for both competitors and spectators.

John Chirchir, Ag CEO of the Kenya Tourism Board (KTB), understands the stakes. He emphasized that the WRC Safari Rally isn’t just a sporting event; it’s a strategic initiative. With immense potential for tourism growth, KTB aims to attract international visitors, especially from the broader East African region. Imagine rally enthusiasts from Uganda, Tanzania, and beyond converging in Kenya – a vibrant celebration of our shared heritage.

Collaboration and Intra-Africa Travel

Vehicles carrying a cross-section of Ugandan motorsports fans arrive in Naivasha ahead of the WRC Safari Rally.

KTB isn’t going it alone. In collaboration with Rally Hunters – Uganda, they’re raising awareness about Kenya’s unique experiences. Major General (Rtd) George Owino, Kenya’s High Commissioner to Uganda, flagged off the event in Uganda. This cross-border camaraderie underscores the vision of marketing East Africa as a single tourist circuit. Conversations about intra-Africa travel are gaining momentum, and the WRC Safari Rally is a driving force.

As the rally cars rev up, Kenya’s offerings take center stage. From wildlife safaris to cultural encounters, the nation shines. The WRC Safari Rally, scheduled for March 28-31, promises enhanced visibility. Motorsport enthusiasts worldwide will witness Kenya’s allure – a land where adrenaline meets authenticity.