Media Partner / Sponsor
A Curated B2B Platform Blending Strategic Networking With Coastal Flair
Pack your beach hat and business cards, Essence of Africa 2025 is heading to the vibrant coastal town of Malindi, Kenya, from October 7–9, 2025. Set at the luxurious Diamonds Malindi Beach Resort, this unique B2B travel trade event seamlessly blends high-value business with the relaxed charm of the Swahili coast.
Curated by On Show Solutions and ATTA® Events, Essence of Africa is more than just a marketplace, it’s a transformative experience. Expect 150 top global buyers and 150 leading African tourism suppliers to connect in up to 38 impactful, pre-scheduled meetings, all against a stunning oceanfront backdrop of turquoise waters, swaying palms, and coastal culture.
“Come and do business at the beach!” – Amanda Margison, Co-founder, Essence of Africa
Malindi isn’t just scenic, it’s strategic. As confirmed during the May 2024 site inspection, this Swahili coastal gem is fast emerging as a hub for sustainable tourism, combining cultural depth, a vibrant beach lifestyle, and immense untapped potential. That’s why Malindi was chosen to host this second edition, following the success of 2024’s inaugural event.
What sets Essence of Africa apart? It’s where boardroom energy meets barefoot networking. Picture insightful seminars by the shore, business deals formed under palm trees, and vibrant cultural exchanges at beachside bars. It’s business with soul, infused with Swahili rhythm and coastal charm.
“We’re bringing meaningful business to life in a setting filled with Swahili culture, hidden beach bars, boho boutiques, and ancient coastal treasures.” – Chris Mears, Co-founder, Essence of Africa.
Building on the momentum of the first edition, which brought together delegates from 37 countries across five continents, Essence of Africa continues to highlight Africa’s lesser-known destinations, reshaping the global travel trade narrative through authenticity, diversity, and innovation.
Whether you’re a buyer seeking fresh African experiences or a brand ready to connect with a curated global audience, Essence of Africa 2025 in Malindi is your must-attend event.
Apply now and be part of the future of African travel: www.essenceofafrica.travel.
About Essence of Africa:
Essence of Africa is a private sector-led initiative designed to connect international buyers with African tourism suppliers. The event features pre-scheduled meetings, networking events, educational seminars, and familiarisation trips, providing a comprehensive platform for business development and collaboration.
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