Digital Experience In Outdoor Hospitality With IDS Next

Wilderness And Digitalisation In Hospitality

The growing love of travelers to escape into nature has led to a boost in outdoor tourist activities, be it camping and safaris in the wilderness, trekking, and hiking in the deepest nooks of the world, or even basking in the tropical sun along the coast.

Statista reports that the global revenue from camping and glamping is expected to grow at an annual rate (CAGR 2022-2026) of 10.32%, resulting in a projected market volume of US $57.86 billion by 2026.

However, let’s pop the big question! How can technology be embedded into the wilderness without disrupting the theme of becoming one with nature? Is investing in technology a necessity and worth it when it comes to outdoor hospitality? And how does it help meet the evolving needs of modern travelers?

Let’s read to discover how resorts can go digital in the wild.

  • Solar-powered self-service kiosk machines: Exploring remote sites like mountain ranges can be confusing and tricky without the right resources. Nearby resorts can make it easier for travelers by installing pre-loaded self-service kiosk machines that provide navigational information. By operating these machines with solar power, resorts can easily provide a solution to the lack of electricity in the wilderness.
  • Centralized enterprise solutions: Campsites can utilize a combination of on-premise and cloud solutions based on the vicinity of telecommunication signals in the area. Installing an effective PMS system or Property Management Software, for example, will help resorts manage their operations effectively with enhanced communication and responsiveness to guests. The right solution can also help manage multi properties and locations, causing no mishaps when guests show up.
  • Personalized services: According to Hospitality Net, over 70% of hotel guests report having a more positive experience at hotels that use personalization techniques. By optimizing your guest services using the enterprise hotel management solution, resort owners can easily track and record the custom needs and dislikes of guests, such as their preferences for activities or campsite facilities. Resorts can be prepared to help guests plan relevant outdoor activities by having the necessary resources ready at hand.
  • Digital ordering: Contactless digital ordering tools allow visitors to purchase items and services directly from their mobile devices. Whenever they need new equipment or amenities, they can immediately book/ order them without the delay of back-and-forth phone calls to the reception or returning to the reception desk. It also eliminates unnecessary touchpoints—a facility preferred by a majority of modern travelers.
  • 24/7 information: Resort owners can maintain web platforms with all local and visitor information which can be accessed directly by guests on their mobile devices. Guests can immediately view information anytime, anywhere, making their experience easier and smoother without having to call or visit reception each time.
  • Increase online visibility: One great way to scale outside the hospitality business in the digital age is to ensure more potential guests see your property online. This can be achieved by distributing online booking portals optimized for both desktop and mobile devices. By combining this with next-generation channel management technology, resorts can automatically sync their inventory, availability, and rates across these channels in real-time and remove confusion and friction along the booking process.
  • Streamlined messaging: Site owners can enhance the visitor experience and streamline their guest relationships with highly personalized communication using your guest’s preferred communication style. Automated chatbot responders, and automated check-ins that record all guest information, for example, help provide them with targeted messages. Resort owners can also maintain lasting relationships with their guests with personalized messaging.
  • Manage multiple properties: Camping and glamping properties often translate to being in remote locations. Using a cloud-based solution eliminates the need for on-site servers and allows site owners/ managers to access the system anywhere–whether on or off the property. By enabling multiple logins, everyone on the staff, on-site or remote-working, can access everything they need to keep operations running smoothly. 

While there are doubts about the adoption of technology use in outdoor hospitality with dilemmas regarding the value of connectivity versus the desire to get away from it all, it’s essential to note that at the core of hospitality—indoors or outdoors—is making a traveler feel peaceful. This means that travelers need the necessary facilities like sanitary amenities, infrastructure, emergency responders, or even connectivity with friends to make their experience comfortable.

Today, outdoor hospitality has moved beyond just another simple camping trip, to meet the taste of every traveler—from luxury experience with some extra glam to budget-friendly travel. Every contemporary traveler can easily tick off their bucket list, thanks to the versatile options and the seamless guest experience offered to them.

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