Connecting Kenya To The World, Getaway Tourism Fair 2025 Ignites The Festive Travel Spirit

Travel Dreams Come Alive, Inside The Vibrant Getaway Tourism Fair 2025 At Sarit Expo

The Getaway Tourism Fair 2025, held from October 30th to November 1st, 2025, at the Sarit Expo Centre in Nairobi, brought together Kenya’s tourism and hospitality industry in a vibrant three-day celebration of travel, connection, and opportunity. The atmosphere buzzed with excitement as industry leaders, exhibitors, and travel enthusiasts exchanged ideas, unveiled new offerings, and set the tone for the upcoming festive season.

The official opening ceremony set the stage for an engaging event, with key addresses that highlighted the importance of collaboration and innovation in shaping Kenya’s tourism future. Distinguished speakers included Mr. Norbert Talam, Director General of the Tourism Regulatory Authority (TRA), who underscored the role of regulation and standards in boosting traveler confidence.

Mr. Nicanor Sabula, CEO of KATA, who emphasized the need for stronger travel trade networks. Mr. Sarit Shah, Director at Sarit, and Mr. Imran Manji, CEO of UBER Safari, also shared insights on technology, sustainability, and the evolving traveler experience.

Throughout the fair, attendees had the chance to interact with an impressive lineup of exhibitors showcasing Kenya’s tourism excellence. From luxury resorts to airlines and safari operators, the exhibition floor featured brands such as Sopa Lodges, Jambojet, FlyALS, Sarova Hotels, Serena Hotels, CityBlue Hotels, APG, Adequate Safaris, Bonfire Adventures, PrideInn Hotels, Safarilink, Skywards Airlines, and Neptune Hotels, among many others. The sheer variety underscored Kenya’s diverse tourism ecosystem, catering to every kind of traveler.

Key partners—including TAAG, The Events Academy, Liveet, KATA, and UBER—played instrumental roles in ensuring the fair’s success. Their collaboration not only enhanced the visitor experience but also demonstrated the power of partnerships in driving tourism growth. Interactive booths, destination showcases, and digital innovations reflected a strong commitment to elevating Kenya’s position as a leading travel destination in Africa.

As the fair unfolded, it became clear that this wasn’t just another industry event—it was a space where connections turned into collaborations and ideas into actionable strategies. From business networking sessions to lively panel discussions, participants shared a renewed sense of optimism about the tourism sector’s potential during the festive and holiday season ahead.

Go Places, Kenya’s leading lifestyle and travel media brand, was present throughout the event to capture these remarkable moments live—spotlighting the energy, innovation, and unity that defined Getaway Tourism Fair 2025. For exhibitors and visitors alike, it was a memorable showcase of Kenya’s boundless travel opportunities and a perfect prelude to a busy and exciting festive season.

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