Connect And Grow At Essence Of Africa Expo 2024


Discover The Essence Of Africa, The Premier Event For Tourism Professionals

This December, from the 2nd to the 4th, Essence of Africa invites you to an unparalleled expo designed specifically for exhibitors and buyers in the tourism industry. Curated by On Show Solutions and Experience Africa Events, this private sector-led initiative aims to expand the potential of tourism across Africa by fostering meaningful connections between global buyers and committed local sellers.

Why Exhibitors Should Attend

1. Direct Access to Pre-Qualified Buyers Gain direct access to international buyers who have been pre-qualified and are specifically interested in African tourism products and services. This ensures that your interactions are not only productive but also strategically targeted towards expanding your market reach.

2. Up to 36 Pre-Scheduled Appointments Take advantage of up to 36 pre-scheduled appointments. These targeted and efficient meetings allow you to showcase your products directly to buyers, maximizing your exposure and business opportunities within a structured framework.

3. Global Networking Opportunities Network with industry leaders and forge valuable partnerships that can drive your business forward. This event brings together key players from around the world, providing a platform to connect, share ideas, and build long-term relationships.

4. Educational Seminars Stay ahead of the curve by gaining insights from experts on the latest trends and practices in African travel. Our educational seminars are designed to equip you with the knowledge and tools needed to succeed in this dynamic industry.

5. Exclusive Familiarisation Trips Showcase your offerings through tailored familiarisation trips for buyers. These trips are a unique opportunity to demonstrate the value and experience of your products first-hand, creating lasting impressions and encouraging future business.

Why Buyers Should Attend

1. Curated Meetings Participate in pre-arranged, meaningful engagements with top African tourism suppliers. These curated meetings ensure that you connect with the right people, making your attendance highly efficient and impactful.

2. Up to 36 Pre-Scheduled Appointments Engage in up to 36 targeted, efficient meetings to discover new African experiences and products for your clients. This structured approach ensures that your time is maximized and your objectives are met.

3. Exclusive Insights Access cutting-edge seminars and workshops led by industry experts. These sessions provide invaluable insights into the latest trends, innovations, and best practices in African travel, helping you stay ahead in a competitive market.

4. Networking Events Forge lasting connections with African product and industry leaders. Our networking events are designed to facilitate meaningful interactions that can lead to long-term partnerships and business growth.

5. Complimentary Access Enjoy complimentary access to the event, allowing you to focus solely on business and networking without the burden of additional costs. This ensures a high return on investment for your time and participation.

6. Familiarisation Trips Experience destinations first-hand through exclusive familiarisation trips. These trips enhance your product knowledge, making it easier for you to sell and promote African destinations to your clients.

Register Today and Prepare for Success

Essence of Africa is more than just an event; it’s a gateway to expanding your business and forging lasting partnerships in the vibrant world of African tourism. Whether you are an exhibitor looking to showcase your products to a global audience or a buyer seeking new and exciting travel experiences for your clients, this expo offers unparalleled opportunities.

Don’t miss out on this premier event. Register today to secure your spot and prepare to embark on a journey of growth, networking, and discovery.

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