Where Top Buyers Meet Africa’s Premier Travel Suppliers
Mark your calendars for December 2-4, 2024, as Nairobi, Kenya, plays host to the groundbreaking Essence of Africa event, an extraordinary international buyers’ forum set to reshape the future of African tourism. This three-day affair, with its innovative approach to tourism engagement, promises to unlock Africa’s potential and boost its presence in the global tourism market.
The inaugural Essence of Africa event is designed to connect top-tier international buyers with African tourism suppliers through meticulously planned Familiarisation Trips (FAM trips) across six captivating countries: Kenya, South Africa, Tanzania, Madagascar, Uganda, and Zimbabwe. These immersive trips offer buyers an exclusive opportunity to experience Africa’s unparalleled landscapes, rich cultures, and vibrant tourism offerings firsthand. This initiative marks a significant shift in how Africa markets itself globally, focusing on building lasting relationships and sustainable growth within the tourism sector.
What sets Essence of Africa apart is its focus on pre-qualified buyers, ensuring that every interaction counts. This targeted strategy maximizes exhibitors’ returns on investment, addressing one of the most significant challenges in African tourism: the difficulty in finding qualified buyers. With FAM trips bridging the knowledge gap, buyers are empowered to become true ambassadors of African travel, confidently promoting the continent’s diverse tourism potential to their clients.
Beyond the FAM trips, the event will feature pre-scheduled meetings, networking events, and educational seminars, creating a comprehensive platform for business development. With its forward-thinking vision, Essence of Africa is more than just an event, it’s a movement toward positioning Africa as a premier travel destination on the world stage.
Don’t miss this unique opportunity to be part of a transformative journey and help shape the future of African tourism.
About Essence of Africa:
Essence of Africa is a private sector-led initiative designed to connect international buyers with African tourism suppliers. The event features pre-scheduled meetings, networking events, educational seminars, and familiarisation trips, providing a comprehensive platform for business development and collaboration.
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