Aggressive Marketing Fuels Visitor Growth
In a significant development, the Ministry of Tourism has initiated an ambitious tree planting campaign in collaboration with the Ministry of Tourism and Wildlife and key stakeholders in the tourism sector. The goal? To plant an impressive 50 million trees before the upcoming rainy season in April. This endeavour not only contributes to environmental conservation but also enhances Kenya’s lush natural landscape.
The driving force behind this green revolution is the directive from the President to increase forest cover by planting a staggering 15 billion trees by 2032. Learning institutions are playing a crucial role in this effort, aligning with the national mission to protect and expand Kenya’s forests.
The importance of trees extends beyond environmental benefits as it directly impacts wildlife conservation. As the Ministry embarked on this tree planting initiative, it recognized the seamless connection between nature and tourism. The effort is part of a broader campaign by the Kenya Tourism Board (KTB) to diversify its tourism offerings, catering to the varied interests of travellers.
Last year witnessed remarkable growth in Kenya’s tourism sector, with a 34 percent increase in visitor numbers. Aggressive marketing strategies and a diverse range of products contributed to this positive trend. Now, with initiatives like the tree planting campaign, Kenya is optimistic about further rejuvenating the sector and showcasing its natural beauty to the world.
Tourism News
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