Media Partner / Sponsor
Africa’s Most Exclusive B2B Event Is Almost Here – Don’t Miss Out
In just 10 days, Africa’s travel trade spotlight shifts to the sun-drenched coast of Malindi, Kenya. From 7th to 9th October 2025, the luxurious Diamonds Malindi Beach Resort will be transformed into the continent’s most exclusive B2B marketplace, where serious business blends seamlessly with the laid-back charm of the Indian Ocean.
Curated by On Show Solutions and ATTA® Events, Essence of Africa isn’t your typical trade fair. It’s a bold reimagining of how travel professionals connect — replacing convention halls with palm trees, and turning business conversations into immersive, authentic exchanges. Picture 150 international buyers engaging in up to 38 pre-scheduled meetings each with 150 of Africa’s top tourism suppliers, all set against turquoise waters, swaying palms, and the rhythm of Swahili culture.
“Come and do business at the beach!” — Amanda Margison, Co-founder, Essence of Africa
Malindi is more than a postcard-perfect backdrop. Following the successful May 2024 site inspection, it’s clear this coastal treasure is fast becoming a strategic hub for sustainable tourism, offering a rich Swahili heritage, boho charm, vibrant beach life, and untapped opportunities. That’s why Essence of Africa chose Malindi for its second edition, following the resounding success of its 2024 debut.
What sets this event apart? It’s the fusion of high-impact trade with coastal soul. Expect boardroom-style meetings shaded by palm trees, networking in chic beach bars, thought-provoking seminars, eye-opening learning sessions, and partnerships forged with the sand between your toes.
“We’re bringing meaningful business to life in a setting infused with Swahili culture, hidden beach bars, boho boutiques, and timeless coastal treasures.” — Chris Mears, Co-founder, Essence of Africa
Building on its inaugural success, which brought together delegates from 37 countries across five continents, Essence of Africa continues to break the mold. By rotating host destinations, the event shines a spotlight on Africa’s underexplored gems, while shifting global travel conversations toward authenticity, diversity, and opportunity.
Whether you’re a global buyer eager to uncover Africa’s next big destination, or a travel brand ready to showcase your product to a carefully curated audience, Essence of Africa 2025 in Malindi is the platform you can’t afford to miss.
Apply now and be part of the future of African travel trade: www.essenceofafrica.travel.
About Essence of Africa:
Essence of Africa is a private sector-led initiative designed to connect international buyers with African tourism suppliers. The event features pre-scheduled meetings, networking events, educational seminars, and familiarisation trips, providing a comprehensive platform for business development and collaboration.
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